All Posts By

Fernando Lamounier

How to increase your Facebook Ad response by 528%!

By | Marketing | No Comments
 Most people use the spaghetti approach to marketing: They throw something at the wall to see if it sticks. To get good results in marketing, besides implementing a well thought out system, instead of putting all the money you can in one advertisement, it is very important that you TEST IT FIRST. Here is a real life example to illustrate it: As part of a marketing system for a plastic surgeon we created a Facebook Ad campaign. Instead of throwing...
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Read this…or die! And I really mean it!

By | Blog | No Comments
I am not kidding! I am actually dead serious... As a cardiothoracic surgeon I deal with people in very advanced or terminal stages of different types of disease (diabetes, kidney failure, stroke, COPD, lung cancer, metastatic cancer) that in one way or the other translate into different degrees of heart or lung disease that requires surgical care. And that is when they are lucky! Simply because, as in heart attack patients, 30% will die before any sort of treatment saves...
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US elections, Dollar and the Madness of the Crowd that WILL affect you

By | Blog, Money Management, Negotiaid | No Comments
This week's post is totally unrelated to marketing... Instead it is related to market, the economic market. For the longest time I kept wondering how the world economy could be sustainable based on a currency that loses value daily (i.e the dollar). After a good amount of reading and research I found a few answers. Although they were not what I would like them to be. Here is a video that I urge you to watch regardless where you are...
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What can Van Gogh teach us…?

By | Marketing | No Comments

Last weekend my wife and I went to the Denver Art Museum to see the “Becoming Van Gogh” exhibition. In short: Amazing! We got one of those Ipod-like audio tour devices and around we went. Funny how someone totally addicted to personal development and marketing could get some related insights during an art exhibit. That’s me! While walking around, listening to the audio program and gazing at some wonderful paintings I pulled up my iPhone and wrote down some quotes…

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What is Spooking Your Patients?!

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Do all patients that contact your office schedule an appointment? Of course not… But have you ever wondered how many patients in a month call and do not schedule an appointment? Do you know why that happens? What can you do to minimize that? If each patient that you treat is worth for example US $2,000 a visit, a case, a month or a life-time, that phone call just cost you at least that much in lost opportunity. In reality…

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Why your marketing may never work..and what you can do about it

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Have you ever heard that “good doctors don’t have to advertise!”?  Or are you interested in  doing “some marketing” but in the back of your mind you are asking yourself: If I advertise will my colleagues think less of me? or If they don’t agree with my advertisement will they stop referring patients? If you answered Yes to any of these questions, don’t feel bad. I hear that a lot! Although we all would like to get a busy practice…

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How to Get Powerful Testimonials

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In the era of social media frenzy, social proof has become the new currency. Most people would not buy anything, go to a restaurant or buy a car without first researching the internet for reviews, testimonials and opinions. In medicine, things are no different. Social proof is one of the most effective and powerful marketing tool any business can use. Even Doctors! Why? Because what others say about you, regardless if it is right or wrong, is 10 times more...
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The key ingredient to getting where you want to go

By | Blog | No Comments
First I would like to apologize for my disappearance for the past two months. I had a lot going on in both my business and personal lives. I have also been working my tail off getting an amazing course off the ground that I will soon be offering thru SproutPoint. On top of that our family got hit by one of those hurricane viruses. My son ended up with pneumonia and my wife shortly after was in bed for a...
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Making 2012 an Amazing Year!

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I don’t know about yours, but my 2011 was quite a ride! I had great moments and very bad ones. I had times when I wanted to give it all up, tough moments that deprived me of time with my family, time to rest, time to have fun, time to make money, time to pray, time to simply be. Moments that made me ask myself: What are you doing this for? Fortunately those were intertwined with wonderful moments and accomplishments in...
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